The Team

Passionate, Committed and Resourceful

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Maria Masood

Co-founder and CEO

What is your favorite part of working at Company?

Bringing culture and diversity to our customer base while also empowering women artisans living in disadvantaged conditions in India and Lesotho. This fuels my motivation everyday. The opportunity to create new pathways and keep growing as our idea grows.


What is your favorite project that you have worked on during your time at Company?

While working on my first project in India, I enjoyed spending time with artisans in Indian slums, and being able to share love and laughter with them.


What’s a typical day like for you?

My day starts with a nice cup of tea and replying to all the emails. I take some time to adjust my schedule according to the tasks and meetings for the particular day. Some time is reserved for creative thinking where I sit and collect my thoughts; achievements and failures at every step. Learning some new skills that can be incorporated in our business project, playing piano to relax, and meditation to stay calm and focussed are some essentials that I include in my task list for each day.

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Maseeng Masitha

Co-founder and CTO

What is your favorite part of working at Company?

Seeing the beautifully crafted pieces at the end of the creative and logistical phases. I’m probably going to love most when someone makes the first order from the website.


What is your favorite project that you have worked on during your time at Company?

My current one, reaching out to organisations and people who do this every day and know how to get it done: production, marketing, financial management.


What’s a typical day like for you?

I start with thoughts about the last day- what did I leave unfinished? Then music or podcasts to wake me up from my morning stupor. The usual cleaning up follows and then attending to emails, messages, calls. The bulk of the day is engulfed by solving some problems with my academic assignments and reading breaks. Other days are different: going to volunteer at the food pantry or taking time to visit my friends.